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Earnings Potential
The marketing and sales industries hold a great deal of earnings potential. Marketing managers make a median annual salary of approximately $104,000, according to a 2007 survey conducted by the U.S. Bureau of Labor Statistics. The salary provides a base, but a majority of the income is generated in marketing and sales from commissions. Commissions are generated from a percentage of the sales amounts. Marketing and sales industry workers can depend only on a portion of their salaries if they cannot produce positive sales numbers. Marketing and Sales Facts at a Glance
Marketing and sales then come together to identify how to promote and sell the item to get the maximum amount of profits. Marketing and sales require common sense, but usually also an educational degree at a bachelor's level. Marketing requires a great deal of research in order to develop and produce a product. Sales people then target the intended audience and use their interpersonal skills to demonstrate the product to consumers. The sales portion requires persuasive speaking abilities. Marketing and sales work hand in hand to make the distribution of a new product possible. It may not always be a new product, but possibly a new market. Again, this requires research and pinpointing of how the product will benefit the new market of consumers. Examples/Details of Work
Sales and/or Marketing Associate, Marketing Manager, Sales Floor Director, Market Researcher Obtainable Degrees
An associate's degree is available, and this usually helps students obtain internships or entry-level jobs. This is ideal for students who are obtaining bachelor's degrees to get a start and gain experience in the industry.
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